Small Business Saturday: Why Your Support Matters More Than Ever

Small Business Saturday is a unique moment each year, a day dedicated not to sales or offers, but to recognizing the importance of independent businesses and the people behind them.

While many of us spend this weekend clearing out inboxes full of Black Friday promotions, today offers a quieter, more meaningful opportunity. It invites us to reflect on the individuals, families, and local entrepreneurs who pour their expertise, creativity, and heart into building something that serves others.

Since transitioning from a long legal career into coaching and consulting, I’ve experienced firsthand the challenges and extraordinary rewards of running a small business. Supporting lawyers, executives, business owners, and individuals has given me a unique window into the impact that small enterprises can create when they lead with integrity and personalized care. Only today, I received a message out of the blue from an individual I coached, saying, “Peter, how are you? I hope all is well. Thought I’d share some news with you: my company bumped me up a level in the function I was in. I am very pleased about it and often reflect on our conversations to help me navigate the complicated landscape in the office.”

Small businesses aren’t faceless.

We’re relational.

We’re intentional.

We’re deeply invested in our clients' success.

At www.petergourri.com, every client conversation matters. Every moment of clarity or breakthrough is meaningful. And every referral or recommendation is appreciated far more than most people realize.

On this Small Business Saturday, I want to celebrate all the independent professionals who continue to serve their communities with dedication and resilience. And I want to gently ask: if you’ve benefited from my work or know someone who might, please consider sharing my name, website, or posts today.

Your support keeps small businesses strong. Your belief helps us continue making an impact.

Thank you for supporting small businesses and for being part of this journey.